About the ‘brand’

Ok… the eagle eyed have noticed that it isn’t “OFF to Oxford” nor is it “Off 2 Oxford”, but the grammatically challenged “Of2Oxford”, and even then it isn’t “Of2 to Oxford”.

Think of the 2 as a superscript and you’ll get the Of2 bit (f-squared = ff).

Then imagine a ballerina with her tutu, and tell us which you’d have prefered… “Of2toOxford” or “Off2Oxford” – one looks like a major stammer and the other as if we’re offering cross country cycle trails.

So… “Of2Oxford” it is!

If this group takes of2, then perhaps we’ll see “Of2Newcastle”, “Of2TheCity” and so on.

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